{"id":10885,"date":"2025-12-29T09:30:29","date_gmt":"2025-12-29T09:30:29","guid":{"rendered":"https:\/\/lead-tree.de\/blog\/\/"},"modified":"2025-12-22T15:25:57","modified_gmt":"2025-12-22T15:25:57","slug":"social-selling-mechanical-engineering-smes","status":"publish","type":"post","link":"https:\/\/lead-tree.de\/en\/social-selling-maschinenbau-mittelstand\/","title":{"rendered":"Social selling in mechanical engineering: from anonymous SMEs to a clear target customer list"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Social Selling f\u00fcr Maschinenbau: Vom anonymen Mittelstand zur pr\u00e4zisen Zielkundenliste. Mit Trigger-Events &#038; Outreach-Sequenzen.<\/p>","protected":false},"author":6,"featured_media":10887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17,1],"tags":[],"class_list":["post-10885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7-minuten","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/posts\/10885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/comments?post=10885"}],"version-history":[{"count":1,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/posts\/10885\/revisions"}],"predecessor-version":[{"id":10886,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/posts\/10885\/revisions\/10886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/media\/10887"}],"wp:attachment":[{"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/media?parent=10885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/categories?post=10885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lead-tree.de\/en\/wp-json\/wp\/v2\/tags?post=10885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}