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Challenge
COBE is an established digital agency specializing in web-based and mobile products, working for over 14 years with well-known clients like BMW, Mazda, and Vodafone. Despite a strong inbound pipeline, CEO Felix van de Sand faced the challenge of scaling outbound efforts to attract new clients.
Previous attempts with email campaigns had failed, and in-house LinkedIn efforts yielded just one to two conversations per month. The target audience – Product Owners at companies developing digital products – was difficult to reach. Without a clear strategy and limited internal resources, the outbound potential risked being left untapped.
Solution
To help COBE achieve its outbound goals, we developed a tailored LinkedIn strategy centered around interest-based prospecting.
We began by optimizing Felix’s LinkedIn profile to speak directly to Product Owners. Key elements like the tagline, summary, and experience sections were revised to clearly communicate COBE’s expertise in digital product development – creating a compelling and trustworthy presence for potential contacts.
I didn’t expect we’d generate over 70 first meetings in such a short time. Leadtree takes a huge amount of work off our plate, and the collaboration feels like a true partnership – you can tell there’s a driven team behind it. The outreach feels natural, and our new contacts really appreciate that.”
– Felix van de Sand, CEO & Founder of COBE
Next, we identified the target audience using a fresh approach: we focused on Product Owners who had shown interest in relevant topics by joining specific LinkedIn groups or attending industry-related events. This interest-based segmentation enabled us to reach highly relevant contacts with strong buying intent and an excellent fit for COBE.
Our communication strategy relied on personalized messaging, continuously optimized through A/B testing. Messages were crafted to feel natural and resonate with the audience’s interests. We handled the entire outreach process – including manual follow-ups – and seamlessly integrated the generated leads into COBE’s CRM system (HubSpot), minimizing internal workload.
Thanks to this approach, our top-performing campaigns achieved an impressive 5:1 ratio – five contacts resulting in one booked meeting. This efficient targeting and professional communication gave COBE a clear competitive edge in outbound sales.
Results
In just three months – from November to March, including the holiday season – we generated over 70 first meetings with Product Owners, far exceeding Felix’s expectations. In addition, Felix’s LinkedIn network grew by more than 2,000 highly relevant contacts, providing COBE with a strong foundation for long-term business relationships.
The quality of the conversations was equally noteworthy: several initial meetings have already evolved into a promising sales pipeline.
Our strategy helped COBE build an efficient lead pipeline that paves the way for future growth.
We also significantly reduced Felix’s workload by automating and taking over the communication process. This allowed him to focus on strategic initiatives while we professionally managed the entire outreach – from initial contact to meeting scheduling.
