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Challenge
Fabula Games was facing significant challenges in generating high-quality leads and effectively reaching decision-makers. They were looking to create a regular flow of consistent booked meetings to open the door to business growth. Despite their innovative solutions applicable across various business sizes, their outreach strategies were inefficient and costly, primarily relying on traditional methods like conferences and cold calling. These methods not only drained resources but also failed to yield the desired business connections or ROI. The business was also unclear on the sorts of results their efforts were delivering. The company’s LinkedIn profile was underutilized, possessing only a few hundred contacts, which did not reflect the company’s industry standing or its innovative approach.
Solution
We started with a comprehensive profile optimization, including the profile of their CEO & Founder, Tomislav Bodrozic, enhancing the visibility and professional appeal of their LinkedIn presence to better showcase their expertise in the gaming industry. We designed a communication strategy based on best practices, our years of experience and campaigns with his target group, specifically adjusting it together to his personality, his company and the buyer persona. We worked in collaboration with Tomislav to ensure key elements on his profile page such as his tag line and ‘About’ section were fully optimized in correspondence with the requirements of his company’s ICP, helping to build immediate rapport and open the door to future interactions.
The network and contacts I now have are doubled and tripled, and I have about three conversations per week with relevant contacts. And these are really high-quality conversations.” [Leadtree] are not an agency that talks bullshit or has airs and graces. That’s actually their biggest strength and what convinced me about them.
– Tomislav Bodrozic, CEO & Founder of ‘Fabula Games’
Targeted networking was then implemented, identifying and connecting with key decision-makers across relevant industries. Initial communications were carefully crafted and sent on behalf of Fabula Games, ensuring that each message was personalized and engaging. Once responses were received, our team handled ongoing communications, allowing the company to focus on core business activities while ensuring a seamless and professional interaction with potential leads.
Results
Fabula Games’s LinkedIn contacts soared to over 3,900, establishing a robust network of relevant industry professionals. This expanded network led to an average of 13 high-quality appointment bookings per month, significantly boosting potential business opportunities. Most importantly, the company reported having about three meaningful conversations per week with relevant decision-makers, a substantial increase that has positioned them for continued growth and success in their market.
