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Challenge
node.energy, a software company based in Frankfurt, is accelerating the energy transition by helping operators and consumers in the industrial and commercial sectors optimize their administrative energy processes and access affordable electricity through Power Purchase Agreements (PPAs).
Despite their strong market positioning, the team faced a clear challenge: they lacked the internal resources to proactively and effectively reach potential customers via LinkedIn.
The sales team was already fully occupied with existing responsibilities and couldn’t take on the additional task of reaching out to decision-makers. At the same time, it was clear that building personal connections would be key to selling their complex solutions. Dr. Simon Reiser, Head of Marketing, was looking for a way to leverage LinkedIn as a professional channel to directly reach the right contacts – without disrupting the team’s daily operations.
Solution
We began our collaboration with node.energy by conducting an in-depth audience analysis to clearly define the company’s core persona. We then segmented the broader target group into subgroups and identified the one with the highest conversion potential. This precise segmentation formed the foundation for our outreach strategy – one that was distinct from node.energy’s existing marketing channels.
At first, we were unsure how direct outreach on LinkedIn would work – but Leadtree’s professionalism convinced us right away. Within a short time, we had qualified meetings booked, and the collaboration has been fast, easy, and incredibly effective. My advice to my past self? Start as early as you can – it’s absolutely worth it!”
– Dr. Simon Reiser, Head of Marketing at node.energy
Next, we optimized the LinkedIn profile of the company’s CEO to make it more appealing and relevant to the target audience. We refined the headline, summary section, and banner image to directly address the audience’s pain points and position node.energy as the go-to partner in the energy transition space.
Building on that, we developed a custom messaging strategy focused on filling the funnel with the most promising sub-segment, leading to a significantly higher conversion rate compared to other channels.
Thanks to our granular segmentation and ongoing A/B testing, we were able to engage highly relevant decision-makers with exceptional precision. We took over the entire communication process to free up node.energy’s internal team.
Results
Within just three months, node.energy saw significant progress from our partnership. We generated a strong number of qualified meetings with decision-makers who closely matched the company’s ideal customer profile.
Even though sales cycles at node.energy are typically longer due to the complexity of the product, early conversations have already paved the way for promising deals.
An added benefit was the increased visibility of the CEO’s LinkedIn profile: it gained a noticeable boost in followers and engagement with organic posts, further strengthening the node.energy brand.
Thanks to our targeted outreach and professional execution, we not only secured valuable meetings but also uncovered key insights about the target audience – insights that are now helping node.energy refine and evolve its product offering.
The collaboration opened up a new, efficient acquisition channel for node.energy that fits seamlessly into their existing marketing mix – allowing them to bring their complex solutions to exactly the right decision-makers.
