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Challenge
Christoph Haas, founder of UNI’C, is on a bold mission: helping leaders succeed through AI-powered self-reflection. UNI’C’s target audience ranges from large enterprises to mid-sized companies, with a strong focus on HR decision-makers and executives.
Until recently, Christoph primarily viewed LinkedIn as a research tool – not a platform for lead generation. The strategic sales experience from his previous consulting career didn’t translate well to UNI’C’s B2B model. He lacked a scalable way to reach the right contacts without neglecting his core focus: product development.
Solution
We kicked off our collaboration with UNI’C by optimizing Christoph’s LinkedIn profile for maximum impact. The goal was to position his expertise in AI-driven leadership development clearly and credibly on the platform. We revamped key profile sections – including the headline, summary, and experience – to directly address the pain points of his target audience: HR leaders and executives. At the same time, we ensured that Christoph’s engineering background and his innovative blend of traditional coaching and AI were prominently featured.
Working with Leadtree taught me how to use LinkedIn in a disciplined, scalable way for lead generation. After just three weeks, we had ten meetings – and six weeks later, our first customer. Best of all: I was able to focus on my business while Leadtree handled the rest. A total game changer!”
– Christoph Haas, Founder of UNI’C
The key to success was our trigger-based prospecting approach. Instead of working from a static lead list, we analyzed audience behavior and current needs to identify the ideal moment for outreach. For example, we identified leads who were hiring for learning & development roles or had recently stepped into new leadership positions – knowing that decision-makers often make major budget choices within the first six months of a new role.
These insights allowed us to craft highly personalized messages tailored to each lead’s current situation.
Our communication strategy was grounded in A/B testing and detailed audience segmentation. Together with Christoph, we defined precise targeting criteria – from company size and job titles to relevant behavioral triggers. We created message sequences that felt professional but not pushy. With our experience in social selling, we took over the entire outreach process, including manual follow-ups and sales funnel management. This allowed Christoph to focus on his meetings and core business.
Results
The results of our collaboration with UNI’C were impressive. During the initial three-week warm-up phase alone, we achieved a 42% acceptance rate – exceptionally high for this audience. Of those connections, 14% led to conversations, which translated into ten qualified meetings in the first month – a 2.5% conversion rate.
Just six weeks after the project began, UNI’C won its first customer – a major milestone for the young company. Christoph’s LinkedIn network grew steadily, and the disciplined, data-driven outreach built a growing community of relevant contacts within the HR space.
One standout result: the quality of the leads was consistently high, thanks to the precisely defined target criteria. Feedback on our messages was overwhelmingly positive – even after multiple follow-ups. This quickly eased Christoph’s initial concerns that follow-up messages might feel too persistent or intrusive.
By outsourcing LinkedIn outreach to us, Christoph was able to focus fully on product development and client conversations. Our transparent tracking app gave him full visibility into the sales funnel at all times, offering both control and peace of mind.
This case clearly demonstrates how effective targeted networking and social selling on LinkedIn can be when supported by the right strategy.
