LinkedIn Agency: Services, Prices, and Success Stories 2024

What is a LinkedIn Agency?

A LinkedIn agency is a service company that specializes in making freelancers and companies successful on the business platform LinkedIn. LinkedIn agencies offer a variety of services aimed at increasing visibility on the platform, expanding the network, and winning customers through social selling. In short, the experts in such an agency know exactly how to use LinkedIn effectively for business success.

An agency can either be exclusively specialized in LinkedIn or cover LinkedIn alongside other platforms like Instagram or TikTok as a more broadly positioned social media marketing agency.

What does a LinkedIn Agency do?

Do you want to really take off on LinkedIn – with a professional profile, valuable contacts, and authentic content that appeals to your target audience? This is exactly where a LinkedIn agency helps you.

It ensures that your profile not only looks top-notch but is also found. A tailored LinkedIn company strategy for marketing and sales, helps you to strategically expand your network, make relevant contacts, and position your content so that it reaches the right target group. The agency uses both organic measures for lead generation and targeted advertising campaigns to maximize your reach. It also continuously analyzes your performance to keep you on the path to success.

Advantages of working with a LinkedIn Agency

Working with a LinkedIn agency brings you plenty of advantages:

• Successful Social Selling: Social selling is a real game-changer today when it comes to successful customer acquisition. Social selling means building relationships targeted through social media – especially LinkedIn – and convincing potential customers with a strong personal brand, rather than just doing classic advertising. The LinkedIn experts in an agency know exactly how successful social selling works.
• Time-Saving: LinkedIn is very time-intensive if you want to do it right – from daily posting to building a strong network through targeted connection requests and messages. An agency takes these tasks off your hands so you can focus on your core business. This way, you remain present and active on LinkedIn on the side.
• Leveraging Expertise: Why reinvent the wheel? The professionals in a LinkedIn agency know the platform inside and out. They know what works and what doesn’t, and use exactly the right strategies to achieve your goals. Instead of experimenting yourself, you benefit from their know-how and avoid unnecessary mistakes.
• More Visibility: It can be difficult to stand out in the flood of information on LinkedIn. An agency knows through its experience exactly how to use the LinkedIn algorithm to your advantage and make you visible to business customers – be it through targeted advertising campaigns, clever content marketing, or strategic networking.
• Continuous Optimization: The agency continuously monitors your LinkedIn activities and adjusts the strategy when necessary. This means that you always stay on the path to success and can be sure that you are using LinkedIn optimally for yourself.
• Creative Input: Operational blindness can quickly become a problem when creating content. A LinkedIn agency brings fresh ideas and perspectives. It helps you create content that is not only informative but also fun and appeals to your target audience. This way, you stay memorable and stand out from the crowd.
• Business Growth: With measures around LinkedIn B2B sales and B2B marketing, a LinkedIn agency ensures ongoing lead generation. More leads mean more customers and more customers mean more revenue. This is how a LinkedIn agency can accelerate your business growth.

Services of a LinkedIn Agency

Many adjustments need to be made for success on LinkedIn. That’s why there’s a whole range of services around LinkedIn marketing – and LinkedIn agencies that specialize in individual topic areas.

LinkedIn Content Agency

Content is still king, even on LinkedIn. A LinkedIn content agency develops tailored content strategies for you to excite and retain your target audience. It creates and plans content such as text posts, articles, and videos that increase your engagement and visibility. The support in content marketing ranges from topic finding to creating an editorial plan to publication.

LinkedIn Advertising Agency

LinkedIn marketing and online advertising offer you the opportunity to reach new customers in a targeted manner. A LinkedIn advertising agency develops strategies for posts and ads that directly address your target group. From sponsored posts to InMail campaigns to targeted ads: The agency ensures that your message reaches the right people and maximizes your reach. The basis for this is a detailed LinkedIn target group analysis that shows you which users you should address with your content and sales strategies.

How much does a LinkedIn Ad actually cost?

The costs for a LinkedIn Ad depend on your budget and your bids. So it really depends on what goals you have. 

However, you have to pay minimum contributions for your advertising campaigns:

• 10 Euro daily budget per campaign 
• 10 Euro total budget per campaign group 
• 2 Euro for CPC (Cost-per-Click) or CPM (Cost-per-Mille)

LinkedIn Influencer Agency: Increase Reach

Influencer marketing is one of the LinkedIn trends for 2024. If you want to significantly increase your reach on LinkedIn, an influencer agency is just the right thing. It connects you with relevant influencers and thought leaders in your industry to increase your visibility through targeted collaborations and partnerships. The agency ensures that your brand or message is more strongly perceived through influencer marketing. There are specialized LinkedIn influencer agencies that focus exclusively on this service.

Social Selling Agency

A social selling agency takes care of building your personal brand on LinkedIn, strategically expanding your network, and generating leads. Therefore, LinkedIn content is usually part of the services of a LinkedIn agency. The goal is to design your profile so that it is visible on the platform and convinces users at first glance. Target group segmentation and networking with decision-makers from the target group are also part of the range of services.

In short: If you think that business social media will also be relevant in the future (and currently everything speaks for it), then there’s almost no way around a social selling agency with a focus on LinkedIn. It normally covers everything that has to do with your appearance on this platform and the associated visibility in your target group.

By the way: As your social selling agency, Leadtree takes care of the whole LinkedIn topic for you. This starts with targeted networking, goes through the creation of content that hits the heart of your target group, up to communication with potential leads. From the first message through ongoing chats and follow-ups after several weeks or months to the booked appointment.

LinkedIn Agency: Prices and Costs

Are you convinced and want to hire a LinkedIn agency? Then you probably want to know how much the whole thing costs now.

How much does a LinkedIn agency cost?

It really depends on whether you want to use individual services such as profile optimization or a comprehensive service package. LinkedIn marketing is a continuous process. Therefore, when working with a LinkedIn agency, a monthly flat rate is usually used.

Tip: A good LinkedIn agency doesn’t need to bind you with long contract terms. The successes should speak for themselves. Just like with Leadtree: We work with you without a minimum contract term, but with guaranteed results.

Cost overview for LinkedIn marketing services

This cost overview gives you an idea of what to expect in general:

Profile Optimization:
For the professional copy or optimization of your LinkedIn profile, you can expect costs between 500 and 1,500 euros.

Content Strategy and Content Creation:
The development and implementation of a content strategy can cost between 1,000 and 6,000 euros per month. This includes the creation of posts, articles, and possibly videos, as well as the planning and publication of content.

LinkedIn Advertising Campaigns:
For targeted advertising campaigns on LinkedIn, you should expect a budget of about 2,000 to 5,000 euros as a fixed monthly flat rate. This service includes the planning, creation, and management of advertising campaigns. As an alternative to this pricing model, some agencies retain 10 to 15% of advertising expenses.

Network Building and Lead Generation:
Services for expanding your network and generating leads can cost between 500 euros and 4,000 euros per month, depending on the target group and intensity of the measures.

LinkedIn Consulting:
For individual consultations or workshops, hourly rates of 150 to 300 euros are common.

LinkedIn Influencer Marketing:
Here, costs can vary greatly depending on the influencer and scope of cooperation. Often they are between 500 and 5,000 euros per campaign or post, depending on the reach of the influencer.

These prices should be understood as rough guidelines. The prices shouldn’t be lower if you want to get good quality. Higher prices are, if at all, only in play for projects for extremely large companies.

At Leadtree, you get these solutions for your LinkedIn marketing:

• Content production from 1,250 euros per month 
• Engagement from 495 euros per month 
• Social Selling from 1,900 euros per month

 

Pricing for LinkedIn Profile Optimization and Management

Profile optimization is usually a one-time service for which you need to invest between 500 and 1,500 euros. Your profile is professionally designed and optimized for relevant keywords so that it is better placed in search results and makes a good impression on your profile visitors. Of course, your profile should be regularly updated with a new photo, new information in the banner, or an updated info text. However, this is only necessary every few months or with major changes in your business. Profile optimization is therefore not one of the monthly services and is billed accordingly as a one-time fee.

For the ongoing management of your LinkedIn profile, you usually pay a monthly flat rate. The price depends on the scope of services. This management ensures that you remain visible and active on LinkedIn and strategically expand your network.

How to choose the right LinkedIn agency?

When selecting the LinkedIn agency, it’s: Test who binds eternally. Well, of course, you’re not bound to an agency forever – but long contract terms can become a problem if the agency doesn’t do a good job. Moreover, an agency acts on LinkedIn in your name. Contact requests, ads, and direct messages: If users on LinkedIn should get a good impression of you, the agency’s services must be one hundred percent professional. Therefore, the most important criteria for selecting a lead gen agency for LinkedIn include:

1. Guarantee: The agency should be able to guarantee you certain successes, for example, a fixed number of appointments with qualified leads per month. 
2. Tracking system: No meaningful results without tracking. An agency should set clear KPIs for your campaign and analyze them. 
3. Focus on paying customers: Leads and appointments are all well and good, but a really good LinkedIn agency also accompanies and advises you after a lead has responded – so that it becomes a paying customer.

These questions you should ask a LinkedIn agency

Only decide on a LinkedIn agency after a non-binding initial conversation has taken place. The get-to-know conversation gives you the opportunity to ask important questions and check whether the agency fits you and your needs.

You should clarify these questions in the initial conversation:

1. What experience do you have with LinkedIn? How have you already helped others? 
2. What services do you offer? Which services are relevant for me? 
3. How much will the collaboration cost me? 
4. Are there fixed contract terms? 
5. How do you approach developing a LinkedIn strategy? 
6. How exactly do you plan to support me on LinkedIn? 
7. What do I need to contribute to the implementation? 
8. How do you keep me updated on progress?

Depending on the type of LinkedIn agency, other questions are also relevant.

Questions for a LinkedIn advertising agency:

1. How much budget do I need to plan for my advertising campaigns? 
2. What results can I expect for the invested budget? 
3. What durations for ads do you recommend? 
4. How do you measure the success of advertising campaigns?

Questions for a social selling agency:

1. How does the target group segmentation work? 
2. How do you approach networking? 
3. How do you select the texts for your message campaigns? 
4. How do you ensure that we get the maximum out of it? 
5. Do you also take over communication with potential leads, or do I have to do that? 
6. What approaches do you use for message campaigns (automated, personalized…)? 
7. Can you give me a concrete success guarantee? How many leads can I expect? 
8. Do you have references with average results over a longer time horizon (e.g., average booked appointments per month over a time horizon of at least 6 months)?

With these questions, you have covered all important aspects for a collaboration. But: The conversation alone is not enough. To secure yourself, you should have all the information about the booked services, costs, and terms in black and white in the offer. This way, you avoid getting stuck with an unreliable agency.

By the way, at Leadtree, we work with success guarantees and without minimum contract terms to take a large part of the risk off you. 

FAQ – Frequent questions about LinkedIn and LinkedIn agencies

When does LinkedIn make sense?

LinkedIn is worthwhile for all companies that want to strengthen their brand and win customers online. LinkedIn is indispensable, especially in the B2B sector, but it’s also worth being active on the platform for B2C businesses.

How much does LinkedIn cost per month?

You can create a profile and a company page on LinkedIn for free. However, with LinkedIn Premium, many practical tools are available to you for strategically expanding your network and acquiring customers. You can view the costs through your profile and also add the “Premium Business” package there.

Another practical tool for target group segmentation and lead generation is the LinkedIn Sales Navigator. You can also add it when you’re logged into LinkedIn.

Here are the current LinkedIn prices (in Germany, as of 08/2024):

• Premium Career: 39.32 EUR monthly (with annual payment) 
• Premium Business: 44.25 EUR monthly (with annual payment) 
• Sales Navigator Core: 79.99 EUR monthly (with annual payment) 
• Sales Navigator Advanced: 136.12 EUR monthly (with annual bill) 
• Recruiter Lite: 122.92 EUR monthly (with annual payment)

What is a LinkedIn agency?

A LinkedIn agency is a specialized company that helps you optimize your presence on LinkedIn and conduct effective LinkedIn marketing. A LinkedIn agency offers services such as profile optimization, content strategy, advertising campaigns, and continuous support.

Why should I consider a LinkedIn agency?

A LinkedIn agency brings the necessary experience and know-how to lead you to success on LinkedIn. Marketing and sales on LinkedIn require a lot of time. With a LinkedIn agency, you save time and can focus on your core business.

What does working with a LinkedIn agency cost?

The costs vary depending on the type and scope of services. For profile optimization, you often pay a one-time fee between 500 and 1,500 euros, while the monthly costs for lead generation can be between 1,500 and 4,000 euros.

How do I find the right LinkedIn agency for my company?

A good LinkedIn agency can prove its experience and expertise with references and case studies. Also, pay attention to transparent communication when it comes to the services offered and the costs. Your agency should also have a psychological understanding of sales with a focus on social selling and work data-driven. You can best find out if the LinkedIn agency fits you in a non-binding initial conversation.

How long does it take for results to show?

Usually, you can expect first significant improvements in reach and engagement within three to six months. When it comes to lead generation through sales messages and targeted networking, you should see first results in the first month.

How many followers on LinkedIn are good?

From about 10,000 followers, LinkedIn becomes self-running. From this number, you will be perceived as a thought leader by the LinkedIn community.

Can I also conduct my LinkedIn marketing myself?

Yes, you can basically conduct LinkedIn marketing yourself, but you should invest several hours every day for that. It takes months to years until you have the necessary experience and required knowledge. A LinkedIn agency ensures faster and more efficient better results than you could achieve alone. Also, it’s hard to stay up to date in everyday life. An agency looks after numerous clients and is always aware of what’s happening in the market right now.

How do you measure the success of LinkedIn marketing?

The success of a LinkedIn strategy can be measured with various metrics, including engagement rate, reach, number of new contacts, generated leads, booked appointments, and the ROI (Return on Investment) of your advertising campaigns.

What is LinkedIn Business?

With the LinkedIn Business Manager, you can bring together and manage all your company pages and advertising accounts in one place.