Success stories
LinkedIn as the key to sustainable growth: How COBE generated over 70 first meetings in three months
6 months
1.900+
70
The challenge
COBE is an established digital agency specializing in web-based and mobile products, working for over 14 years with well-known clients like BMW, Mazda, and Vodafone. Despite a strong inbound pipeline, CEO Felix van de Sand faced the challenge of scaling outbound efforts to attract new clients.
Previous attempts with email campaigns had failed, and in-house LinkedIn efforts yielded just one to two conversations per month. The target audience – Product Owners at companies developing digital products – was difficult to reach. Without a clear strategy and limited internal resources, the outbound potential risked being left untapped.
The solution
To help COBE achieve its outbound goals, we developed a tailored LinkedIn strategy centered around interest-based prospecting.
We began by optimizing Felix’s LinkedIn profile to speak directly to Product Owners. Key elements like the tagline, summary, and experience sections were revised to clearly communicate COBE’s expertise in digital product development – creating a compelling and trustworthy presence for potential Contacts
I would never have thought that we could generate over 70 initial interviews in such a short space of time. Leadtree does an incredible amount of work for us and the collaboration is on an equal footing - you realise that there is a team with drive behind it. The approach feels natural and our new contacts appreciate exactly that.“
- Felix van de Sand, CEO & Founder of COBE
We then identified the target group using a novel approach: we focused on product owners who signalled an interest in topics such as digital product development through their membership of specific LinkedIn groups or participation in industry-relevant events. This interest-based segmentation enabled us to target highly relevant contacts with a high propensity to buy and a high degree of accuracy of fit. Our communication strategy relied on personalised messages, which we continuously optimised through A/B testing. The messages were designed to appear natural and speak directly to the interests of the target group. We handled all communication, including manual follow-ups, and seamlessly integrated the generated leads into COBE's CRM system (HubSpot) to minimise internal effort. This approach enabled us to achieve an impressive 5:1 ratio in our best campaigns - five people contacted led to one appointment booked. This efficient targeting and professional communication gave COBE a clear competitive advantage in the outbound sector.
The results
In just three months – from November to March, including the holiday season – we generated over 70 first meetings with Product Owners, far exceeding Felix’s expectations. In addition, Felix’s LinkedIn network grew by more than 2,000 highly relevant contacts, providing COBE with a strong foundation for long-term business relationships. The quality of the conversations was equally noteworthy: several initial meetings have already evolved into a promising sales pipeline. Our strategy helped COBE build an efficient lead pipeline that paves the way for future growth. We also significantly reduced Felix’s workload by automating and taking over the communication process. This allowed him to focus on strategic initiatives while we professionally managed the entire outreach – from initial contact to meeting scheduling.
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