Success stories
Growth boost for Gyde through LinkedIn optimisation and targeted networking
30 months
11.000+
13
The challenge
Lukas, CEO of the innovative SaaS start-up Gyde (formerly Leadery), has already successfully acquired customers through his personal network, family and friends. Gyde is a start-up that specialises in digital learning journeys that promote the personal development of employees.
Initially, generating revenue from the existing network worked well. However, Gyde was increasingly faced with challenges when it came to scaling the business.
Despite a great product and a dedicated team, Gyde lacked a solid online presence on LinkedIn, which was an obstacle to the company's further development. However, Lukas was initially sceptical about outsourcing LinkedIn activities: he was reluctant to give up control and feared that the measures would not pay off.
The solution
We took away Lukas' worries and developed a customised LinkedIn strategy tailored specifically to his needs.
Gyde's target group is HR decision-makers. To reach these people specifically, we developed a unique communication strategy based on our understanding of the target group. We optimised Lukas’ LinkedIn profile to make it more visible and attractive to business contacts. We paid particular attention to the „About“ section of Lukas’ profile. After our optimisation, this section clearly showed how Gyde can solve the specific problems of HR professionals so that potential clients feel directly valued and understood when visiting his profile.
Whenever someone says to me: "Hey, I'm not getting enough leads, I don't really know what to do" or tells me: "Hey, LinkedIn has real potential", I bring Leadtree into play. I would definitely recommend it without reservation to any early-stage start-up and also to many, many other companies.
- Lukas Heinzmann, CEO & founder of Gyde
We also redesigned the „Experience“ and „Tagline“ sections of Lukas’ profile. The focus was on emphasising the key skills that Lukas can use to solve the problems of his target group. We carried out A/B testing for each message to new business contacts. This allowed us to continuously optimise the messages and ensure that they resonated better and better with the target audience. Next, we started contacting key decision makers in the relevant market segment. The aim was to generate interest and build valuable business relationships. Again, we started with a comprehensive A/B testing methodology that helped us tailor our messaging to the specific pain points of the target audience, as well as their particular values and communication style. By taking over the communication, Lukas was able to focus on his core business and reduce his workload.
The results
Our collaboration delivered concrete results. Lukas’ LinkedIn network grew from 882 to over 12,000 relevant contacts. During the entire collaboration so far (more than 2.5 years), we booked an average of over 13 meetings per month for Gyde with relevant decision makers. The long cooperation with Lukas and Gyde confirms the mutual trust and shows how valuable our business relationship is - especially since there is no minimum term contract. With the help of our LinkedIn strategy, Gyde was able to demonstrate that the company can efficiently convert cold leads into business and thus generate revenue. This development was instrumental in securing Series A funding - a major milestone for Gyde, to which we were happy to contribute.
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