Success stories
LinkedIn as a turbo for UNI'C: Targeted networking for executive coaching
3 months
6 weeks
10
The challenge
Christoph Haas, founder of UNI'C, is on an exciting mission with his company: to help managers achieve greater success through AI-supported self-reflection. UNI'C's target group ranges from large corporations to SMEs, with a focus on HR decision-makers and managers.
Previously, Christoph knew LinkedIn primarily as a research tool, not a platform for lead generation. The strategic sales approach from his time as a consultant could not be transferred to UNI'C's B2B model. He lacked a scalable way to reach contacts effectively without neglecting his core business - product development.
The solution
We started the collaboration with UNI'C by optimising Christoph's LinkedIn profile for maximum impact. The goal was to make Christoph's expertise in AI-supported leadership development visible on LinkedIn. We reworked key elements such as the headline, the info section and the experience descriptions to directly address the pain points of the target group - HR decision-makers and managers. We made sure that the profile emphasised Christoph's engineering background and the innovative combination of classic seminars and AI.
With Leadtree, I learnt how to use LinkedIn for lead generation in a disciplined and scalable way. After just three weeks, we had ten appointments, and six weeks later we had our first customer. The best thing: I was able to concentrate on my business while Leadtree took care of the rest. An absolute game changer!“
- Christoph Haas, founder of UNI'C
The key to success lay in our trigger-based prospecting approach. Instead of just working through a static lead list, we analysed the behaviour and current needs of the target group to find the perfect time to reach out. For example, we identified leads who were hiring HR developers or had recently taken up a new position - based on the realisation that managers often make the biggest budget decisions in the first six months of their role. We used these insights to create highly personalised messages that directly addressed the leads' situation. Our communication strategy was based on A/B testing and detailed target group segmentation. Together with Christoph, we defined precise parameters to find the right decision makers - from company size to specific job titles and relevant triggers. We developed message sequences that were professional but not intrusive. Thanks to our experience in social selling, we were able to take over the communication completely, including manual follow-ups and maintaining a clear sales funnel. This enabled Christoph to concentrate on his appointments and his core business.
The results
The collaboration with UNI'C delivered impressive results. Even in the warm-up phase (just three weeks), we achieved an acceptance rate of 42 %, which is very high in this target group. These contacts resulted in 14 % conversations, which led to ten qualified appointments in the first month - a conversion rate of 2.5 %. Just six weeks after the start of the collaboration, UNI'C won its first customer - a milestone for the young company. Christoph's LinkedIn network grew continuously, and the disciplined, data-based approach created a growing community of relevant contacts in the HR industry. What was particularly positive was that the quality of the contacts was consistently high in line with the precisely defined target group. The feedback to our messages was almost exclusively positive - even with several follow-ups. This quickly dispelled Christoph's concerns that following up on messages might seem too demanding, for example. By outsourcing the LinkedIn outreach to us, Christoph was able to focus on further developing his product and talking to customers. Our transparent app, which clearly visualises the entire sales funnel, gave him control and insight into ongoing activities at all times. These results underline how effective targeted networking and social selling on LinkedIn can be when implemented with the right strategy.
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