Success stories
From unplanned referrals to a structured sales process: 10 qualified meetings and a new customer in the first month
3 months
1.000+
27 Meetings
The challenge
Philip Petersen, Managing Director of the performance marketing agency Fast Progression, faced a typical scaling challenge: his company, which specialises in lead generation for medium-sized and venture-backed companies, had previously grown mainly through referrals and the existing network.
The clear business objective was to add one new customer per month to the portfolio. However, customer acquisition to date was difficult to plan - new customers came regularly but unpredictably via personal recommendations.
„Purely through our network and referrals, something comes in from time to time. However, it is difficult to plan“, Philip describes the situation.
„Accordingly, it was important for us to build a predictable sales machine with a continuous flow of leads.“
The target group was particularly challenging: marketing decision-makers who are bombarded with cold outreach on a daily basis and react sceptically to new contact attempts.
The solution
We developed a multi-level LinkedIn strategy for Fast Progression based on Philip's personal brand and systematic targeting.
Profile optimisation for a converting landing page: Firstly, we transformed Philip's LinkedIn profile into a compelling landing page specifically targeted at marketing decision makers. The focus was on building trust and clearly communicating Fast Progression's expertise in lead generation.
Leadtree promised from the outset that we would generate at least five appointments per month. This promise was absolutely kept, and we have generated more than five appointments per month ... I particularly appreciate Leadtree's proactivity, smart campaign design and state-of-the-art thinking.
- Philip Petersen, Managing Director of Fast Progression
Precise prospecting with AI support: Instead of focussing on the masses, we initially filtered out the target group of marketing decision-makers using advanced Sales Navigator searches. In addition, an AI agent was then used to qualify the identified companies and ensure that only real Ideal Customer Profiles (ICP) were contacted.
Signal-based messaging: We switched the communication strategy to signal-based messaging. This means that we targeted people who were actively posting on LinkedIn or had just started in their role as marketing lead and had budget available. This timing-orientated approach significantly increased the relevance and willingness to respond.
The entire process was structured so that Philip could concentrate fully on his core business while we took care of all outreach communications.
The results
At the time of the case study, after three months, the collaboration had already delivered concrete, measurable successes for Fast Progression:
Network growth: Philip's LinkedIn network grew from just under 3,500 to over 4,500 contacts - specifically networked relevant marketing decision-makers from the target group.
Structured lead flow: We established a predictable sales process with an average of over two qualified appointments per week - exactly what Philip needed for his business model.
The booked meetings developed into concrete, qualified leads that significantly exceeded Philip's original target of six to eight qualified leads.
Rapid business success: Fast Progression was able to close the first deal worth €15,000 after just the first month - clear ROI proof of the investment in systematic lead generation. Further deals are currently in the pipeline with offers already sent out.
Improved internal sales structure: An unexpected side effect was the professionalisation of the entire sales process at Fast Progression. „This sales process suddenly became very structured, and these two calls came in every week.
As a result, I also had to structure my own sales game much better,“ reports Philip.
The collaboration proved that systematic LinkedIn outreach works even in a competitive market like performance marketing - provided it is implemented strategically and specifically for the target group.
Ready to write your own success story?
Book your free strategy meeting now and let's take your LinkedIn strategy to the next level together.
No standard solutions - only customised approaches that fit your business.